Momma’s Catering
Freelance
2026
Branding, Visual Identity and Website
I carried the identity across the website, packaging and printed materials, creating a consistent visual language across each touchpoint.
Hand-drawn illustrations add character throughout the site, while the restrained colour palette and typography keep the overall identity feeling clean and contemporary. The website was designed to make the food the focus, while giving Mommas a recognisable visual presence of its own.
Mommas Catering is a family-run catering business specialising in home cooked food for private events and special occasions. I developed a visual identity that balances the warmth of homemade food with a more refined, contemporary feel.
The identity combines a hand-drawn word mark with illustrated food elements and a distinctive olive, lilac and neutral colour palette. The result is a brand that feels personal and playful while still being considered enough to work across events, packaging and digital applications.
