POT
Sell the unsellable
2025
Branding and Visual Identity
Shortlisted for the Ugly Ducklings Award
POT is a brand for the rebels, the rule-breakers, and the ones who refuse to be plant parents. No misting schedules. No expensive fertilizers. No guilt. Just raw, untamed greenery that grows wherever it damn well pleases.
With bold, graffiti-inspired visuals, the brand speaks to a generation that already has enough to worry about without the stress of parenting plants.
A plant brand designed to break the rules.
To push the idea of POT further, I took the visual language outside of the traditional plant shop and into the environment around it. Stickers, graphics and physical interventions were used to create unexpected moments in everyday spaces.
The rough, handmade quality of the graphics was deliberately retained, helping the identity feel more like a movement than a conventional plant brand.
